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Message design in development communication

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Sood, Rahul (main author)
Format:
Book chapter
Publication Date:
1993
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
appeals (message), communication planning, communication theory, development, development communication, message content, participation, rural development, social marketing
Notes:
Pages 177-194 in K. Sadanandan Nair and Shirley A. White (eds.), Perspectives on development communication. Sage Publications, Inc., Thousand Oaks, California. 256 pages.