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    Start Over Subject Term appeals (message) Subject Term content analysis Subject Term environmental communication

    1. A content analysis of environmental advertising claims: a matrix method approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carlson, Les (author), Grove, Stephen J. (author), and Kangun, Norman (author)
    Format:
    Journal article
    Publication Date:
    1993-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19560
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    22(3) : 27-40

    2. Greening pesticides: a historical analysis of the social construction of farm chemical advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Flora, Cornelia Butler (author) and Kroma, Margaret M. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21086
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    20(1) : 21-35
    Notes:
    Content analysis of two midwestern U.S. farm magazines from the 1940s to 1990s traces the social construction of pesticide advertisements over time. Findings reveal response to changes in the socio-cultural setting.

    3. Shades of green: a multidimensional analysis of environmental advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Banerjee, Subhabrata (author), Gulas, Charles S. (author), and Iyer, Easwar (author)
    Format:
    Journal article
    Publication Date:
    1995
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19564
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    24(2) : 21-32