Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10840
Notes:
Based on a presentation at the Global Alliance World PR Forum, Toronto, Canada, May 2016. 5 pages., Brief definition of greenwashing in the realm of environment, discussion of risks and dangers in the practice, and guidelines for communicators in developing their environmental communication methods.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C26955
Notes:
Online from V-Fluence web site via PR Reporter. 3 pages., "Words like 'frankenfoods' and 'genetic engineering' scare consumers and deny them the facts about agricultural biotechnology and food safety, the author writes."
Posted at http://home.intekom.com/tm_info/rw90525.htm, Author suggests wording to use (e.g., genetic engineering) and wording to avoid (e.g., biotechnology) in communicating negatively about biotech foods.
