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Attack of the killer labels
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Byrne, Jay (author)
Format:
Commentary
Publication Date:
2003
URL:
http://www.v-fluence.com/home/resources/articles/attach-of-the-killer-labels.html
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C26955
Subject Term:
accuracy
,
appeals (message)
,
biotechnology
,
concepts
,
food
,
food safety
,
image
,
interest groups
,
risk communication
,
scientific communication
,
trends
,
genetic engineering
,
science communication
, and
bias
Notes:
Online from V-Fluence web site via PR Reporter. 3 pages., "Words like 'frankenfoods' and 'genetic engineering' scare consumers and deny them the facts about agricultural biotechnology and food safety, the author writes."
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Attack of the killer labels