Killing the "monstrous" idea of Frankenfoods

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, Dan (author)
    Format:
    Commentary
    Publication Date:
    2004-11-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21956
    Subject Term:
    appeals (message), biotechnology, concepts, food, food safety, message content, persuasion, risk communication, and genetic engineering
    Notes:
    From Meatingplace.com. Cited in Agnet, Food Safety Network. 2 pages., Discusses the process of selling a slogan ("Frankenfoods").

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