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    Start Over Subject Term appeals (message) Subject Term commodity promotion Subject Term fruit

    2. Analyzing consumers' preferences for apple attributes in Tirana, Albania

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Skreli, Engjell (author) and Imami, Drini (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    Albania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00978
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    15(1) : 137-156

    4. Pear Bureau prepares for World Pear Day

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Koger, Chris (author)
    Format:
    News release
    Publication Date:
    2020-11-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11899
    Journal Title:
    Packer
    Notes:
    From publisher via online. 1 page., Describes communications plans by the Pear Bureau Northwest. "The freshly redesigned World Pear Day logo provides retailers and consumers with an exciting look that connects to messages of nutritional eating."

    5. Promoting commodities through comic books: a framing analysis of the Captain Citrus campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, Tiffany M. (author), Rumble, Joy N. (author), and Lundy, Lisa K. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08165
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 33-44

    6. The economic value of public relations expenditures: food safety and the strawberry case

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Timothy J. (author) and Patterson, Paul M. (author)
    Format:
    Journal article
    Publication Date:
    1999
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18401
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(2) : 440-462