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Start Over Subject Term appeals (message) Subject Term campaign planning Subject Term case studies Subject Term communication planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hart, Joy L. (author), Esrock, Stuart L. (author), and Leichty, Greg B. (author)
Format:: Book chapter
Publication Date:: 2006
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08347
Notes:: Pages 305-315 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ind, Nicholas (author)
Format:: Book
Publication Date:: 1993
Published:: UK: Kogan Page Limited, London, England
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:: 223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kern, K. Robert (author) and Woods, John L. (author)
Format:: Handbook
Publication Date:: 1996-03
Published:: International: Chemonics International, Inc., Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D09323
Notes:: John L. Woods Collection, 68 pages., A how-to manual for designing and implementing effective communications campaigns.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, Nancy R. (author) and Kotler, Philip (author)
Format:: Book
Publication Date:: 2016
Published:: International: Sage, Los Angeles, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
Notes:: Fifth Edition. 567 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Odedele, Sunday (author)
Format:: Report
Publication Date:: 2009
Published:: Egypt: PR for Africa, Lagos, Nigeria
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00686
Notes:: Pages 171-174 in Sunday Odedele (ed.), Public relations and communication management in Africa. Public Relations for Africa, Lagos, Nigeria. 184 pages. Via online.

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