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    Start Over Subject Term appeals (message) Subject Term campaign planning Subject Term case studies Subject Term communication methods

    1. Branding through cultural grounding: the keepin' it REAL curriculum

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hecht, Michael L. (author) and Lee, Jeong Kyu (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01367
    Notes:
    Pages 161-179 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

    2. Case studies of youth tobacco prevention campaigns from the USA: truths and half-truths

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Farrelly, Matthew C. (author) and Davis, Kevin C. (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01366
    Notes:
    Pages 127-145 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

    3. How to win friends and influence people in the digital age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carnegie, Dale and Associates (author) and Cole, Brent (author)
    Format:
    Book
    Publication Date:
    2012
    Published:
    USA: Simon and Schuster Paperbacks, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10001
    Notes:
    245 pages., Adapted from an earlier bestseller by Dale Carnegie. Includes a brief agriculture-related example on pages 161-162, with a citation cited on page 241.