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    146. USDA's PR strategy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1996
    Published:
    International: Center for Media and Democracy, Madison, Wisconsin
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23344
    Journal Title:
    PR Watch
    Journal Title Details:
    3(1)
    Notes:
    Extracts from a government public relations strategy document for handling the Mad Cow Disease problem in the United States. The document was obtained through a Freedom of Information Act investigation. Subtitle: USDA's Animal and Plant Health Inspection Service (APHIS) 1991bovine spongiform encephalopathy public relations.

    148. Veneman's exit caps term that delivered too little, too often

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, Dan (author)
    Format:
    Commentary
    Publication Date:
    2004-11-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21941
    Notes:
    Meatingplace.com. Cited in Fsnet, Food Safety Network. 2 pages., Includes discussion of U.S. Secretary of Agriculture Ann Veneman's style of media relations and risk communicating, especially in connection with the "mad cow" matters during her tenure.