International: Common Courage Press, Monroe, Maine.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20420
Notes:
163 pages, Authors' contention is that "the quest for corporate profits has ridden roughshod over questions of public health, freedom of choice and ecological sustainability."
Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."
Posted at http://www.stltoday.com/stltoday/business/stories.nsf/0/9E5C776C165AC855862575860080C3FC?OpenDocument, Via STLtoday.com. 4 pages., Reports on staffing and programming efforts by Monsanto Company to interact with stakeholders through blogs and other social media.
