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    Start Over Subject Term advertising claims Subject Term green marketing

    1. It's easy being green: the effects of argument and imagery on consumer responses to green product packaging

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Spack, Justine A. (author), Board, Virginia E. (author), Crighton, Lindsay M. (author), Kostka, Philip M. (author), and Ivory, James D. (author)
    Format:
    Journal article
    Publication Date:
    2012-08-03
    Published:
    International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08574
    Journal Title:
    Environmental Communication
    Journal Title Details:
    6 (4): 441-458

    2. “I drink it anyway and I know I shouldn't”: understanding green consumers' positive evaluations of norm-violating non-green products and misleading green advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Atkinson, Lucy (author) and Kim, Yoojung (author)
    Format:
    Journal article
    Publication Date:
    2014-06-27
    Published:
    International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08503
    Journal Title:
    Environmental Communication
    Journal Title Details:
    9 (1): 37-57