Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17011
Notes:
Pages 83-84 in Baxter Black, Horseshoes, cowsocks and duckfeet. Crown Publishers, New York. 262 pages., Comments on the competitive advertising approaches used to promote consumption of dairy products, beef, pork, chicken and turkey.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24469
Notes:
Meatingplace.com via Food Safety Network. 3 pages., Commends efforts in the poultry industry to emphasize "substance" rather than the "sizzle" that often characterizes high-profile marketing campaigns these days.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27548
Notes:
Via AgEcon Search. Presented at the International Association of Agricultural Economicsts Conference, Gold Coast, Australia, August 12-18, 2006. 17 pages.
Piggott, N.E. (author / University of California, Davis), Chalfant, J.A. (author / University of California, Davis), and Alston, J.M. (author / University of California, Davis)
Format:
Journal article
Publication Date:
1996-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09155
Ellis, Stu (author) and University of Illinois Extension.
Format:
News release
Publication Date:
2007-07-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26275
Notes:
Via "Farm Gate" web site. 1 page., Researchers find "the impacts of advertising and food safety effects to be economically small compared with price and expenditure effects." Also, the economists "believe that generic pork advertising appears to help demand for poultry more than pork."
