Search

    Start Over Subject Term advertising Subject Term message content

    255. Two farm paper policies that have made advertising history

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Advertisement
    Publication Date:
    1923-05-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24846
    Notes:
    1 page., Describes Fair Play Copy doctrine (under which advertisers are urged to refrain from making destructive criticisms of competitors) and the Guarantee of Advertising (under which farm papers do not knowingly accept questionable advertising).

    256. U.S. magazines: where they are and where they are going

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peterson, Theodore (author) and College of Journalism and Communications, University of Illinois
    Format:
    Talk
    Publication Date:
    1963-09-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15670
    Notes:
    27 p., Talk before the periodical publishers Association of Canada in Toronto, September 13, 1963

    257. Un journal syndical comme filiale commerciale: L'Agriculteur Normand et la FNSEA dans L'Orne. [A business-minded union newspaper. The Agriculteur Normand and the FNSEA in the Orne department]

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hobeika, Alexandre (author)
    Format:
    Journal article
    Language:
    French with English abstract
    Publication Date:
    2016
    Published:
    France
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11845
    Journal Title:
    Etudes Rurales
    Journal Title Details:
    198 : 59-76
    Notes:
    Online via keyword search of UI Library eCatalog, Examines the Agriculteur Norman newspaper published by the departmental federations of the FNSEA (National federation of farm operator unions) in the Basse-Normandie region of France. Findings from interviews with editors and union employees showed how the paper differs greatly from a typical union bulletin.

    259. Using animated spokes-characters in advertising to young children: does increasing attention to advertising necessarily lead to product preference?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neeley, Sabrina M. (author) and Schumann, David W. (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05948
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    33(3) : 7-23