- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- MacDougall, Malcolm D. (author)
- Format:
- Journal article
- Publication Date:
- 1984-10-19
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36469
- Journal Title:
- Journal of Advertising Research
- Journal Title Details:
- 24(9) : I-9-11
- Subject Term:
- advertising, advertising agencies, appeals (message), audience analysis, audience research, communication research, consumers, decision making, message content, roles, writing skills, and companion animals
