Try to make us smart before you call us stupid

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

MacDougall, Malcolm D. (main author)

Format:

Journal article

Publication Date:

1984-10-19

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

Journal of Advertising Research

Related Item Details:

24(9) : I-9-11

Subject Term:

advertising, advertising agencies, appeals (message), audience analysis, audience research, communication research, consumers, decision making, message content, roles, writing skills, companion animals