- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Peterson, Theodore (author) and College of Journalism and Communications, University of Illinois
- Format:
- Talk
- Publication Date:
- 1963-09-13
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15670
- Subject Term:
- advertising, communicator effectiveness, editing, ethical issues, farm journals, food, journals, media effectiveness, message content, and trends
- Notes:
- 27 p., Talk before the periodical publishers Association of Canada in Toronto, September 13, 1963