- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Barrena, Ramo (author) and Sanchez, Mercedes (author)
- Format:
- Journal article
- Publication Date:
- 2009-11
- Published:
- Spain
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29923
- Journal Title:
- Psychology and Marketing
- Journal Title Details:
- 26(11) : 1002-1030
- Subject Term:
- advertising, appeals (message), attitudes, buyer behavior, buying behavior, consumer attitudes, consumers, decision making, drink, message content, wine, Spain, and marketing communication
