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Using emotional benefits as a differentiation strategy in saturated markets

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barrena, Ramo (main author), Sanchez, Mercedes (author)
Format:
Journal article
Publication Date:
2009-11
Published:
Spain
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175
Subject Term:
advertising, appeals (message), attitudes, buyer behavior, buying behavior, consumer attitudes, consumers, decision making, drink, message content, wine, Spain, marketing communication