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    191. Great advertising campaigns: how they achieve both creative and business objectives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ind, Nicholas (author)
    Format:
    Book
    Publication Date:
    1993
    Published:
    UK: Kogan Page Limited, London, England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
    Notes:
    223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

    193. Growth-related measures of brand equity elasticity in food firms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sporleder, Thomas L. (author) and Liu, Juan (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26835
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    10(1)
    Notes:
    Posted at AgEcon Search: http://agecon.lib.umn.edu

    196. Harry Potter, Coca-Cola, and the Center for Science in the Public Interest: an interview with Michael F. Jacobson

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Galician, Mary-Lou (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11626
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    10(1-2) : 227-231
    Notes:
    7 pages., Online journal article via UI e-subscription. Co-published simultaneously in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books., Executive director of the Center for Science in the Public Interest responds to questions about trends and public issues related to use of product placements in movies and television.

    197. Health and food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    European Commission
    Format:
    Report
    Publication Date:
    2006-11
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27802
    Journal Title:
    Eurobarometer
    Notes:
    Posted online at http://ec.europa.eu/public_opinion/archives/ebs/ebs_246/en.pdf, via online access, 166 pp.

    199. Health claims in food advertising: is there a bandwagon effect?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lord, John B. (author), Eastlack, Joseph O., Jr. (author), and Stanton, John L., Jr. (author)
    Format:
    Journal article
    Publication Date:
    1987-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21552
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    27(2) : 9-15