Health claims in advertising: an industry perspective

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schroder, A.J. (author)
    Format:
    Journal article
    Publication Date:
    1986-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16675
    Journal Title:
    American Journal of Clinical Nutrition
    Journal Title Details:
    44 : 567-570
    Subject Term:
    accuracy, advertising, appeals (message), ethical issues, food, health education, and message content

    Tools