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    3. Are some comparative nutrition claims misleading? The role of nutrition knowledge, ad claim type and disclosure conditions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Andrews, J. Craig (author), Burton, Scot (author), and Netemeyer, Richard G. (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19074
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    29 (3) : 29-42

    4. Fat of the land

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powledge, Fred (author)
    Format:
    Book
    Publication Date:
    1984
    Published:
    USA: Simon and Schuster, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17699
    Notes:
    287 pages

    5. Food advertising in the age of obesity - content analysis of food advertising on general market and African American television

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Vani R. (author) and Kelly, Bridget (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27371
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    37(4) : 191-196

    6. Food isn't bought for nutrition, Senate told

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1969-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26807
    Journal Title:
    Advertising Age
    Journal Title Details:
    : 2, 8
    Notes:
    Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."