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    Start Over Subject Term advertising Subject Term consumer attitudes Subject Term consumers Subject Term research methods

    2. Means-end chain theory and laddering in agricultural marketing research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Audenaert, Anke (author)
    Format:
    Book chapter
    Publication Date:
    1997
    Published:
    Belgium
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20441
    Notes:
    Pages 217-230 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.

    3. Testing of communication tools on ethical values with focus groups

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zanoli, R. (author) and Naspetti, S. (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30425
    Notes:
    Pages 406-411 in Katie Millar, Pru Hobson West and Brigitte Nerlich (eds.), Ethical futures: bioscience and food horizons. Wageningen Academic Publishers, Wageningen, The Netherlands. 445 pages.

    4. The myth of the ethical consumer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Devinney, Timothy M. (author), Auger, Pat (author), and Eckhardt, Giana M. (author)
    Format:
    Book
    Publication Date:
    2010
    Published:
    International: Cambridge University Press, Cambridge, United Kingdom.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35965
    Notes:
    240 pages.