Means-end chain theory and laddering in agricultural marketing research

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Audenaert, Anke (author)
    Format:
    Book chapter
    Publication Date:
    1997
    Published:
    Belgium
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20441
    Subject Term:
    advertising, appeals (message), audience analysis, audience research, beef, consumer attitudes, consumers, food, marketing, perceptions, research methods, and market research
    Notes:
    Pages 217-230 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.

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