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    Start Over Subject Term advertising Subject Term commodity promotion

    353. U.S. potato growers fight perception product is unhealthy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dininny, Shannon (author)
    Format:
    Wire release
    Publication Date:
    2004-05-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22030
    Notes:
    Associated Press Worldstream, via High Beam Research. 2 pages., Describes influences of the mad cow scare, low-carb diets and other forces on the consumption of potatoes.

    355. Understanding the U.S. generic advertising system and its role in information management among commodities and food systems

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Ronald W. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35927
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    1(3) : 204-211

    357. Upstream transmission effects of generic advertising and promotion: the case of soybeans

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lee, Sang Hyeon (author)
    Format:
    Dissertation abstract
    Publication Date:
    2014-12
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10581
    Notes:
    306 pages., PhD dissertation in agricultural economics, Texas A&amp;M University, College Station. Only the abstract stored in ACDC., Via database., Results indicate the soybean checkoff program has been highly effective over the study period returning $6.9 in revenue to soybean producers for every checkoff dollar spent.

    358. Voluntary funding for generic advertising using a provision point mechanism: an experimental analysis of option assurance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Messer, Kent D. (author), Kaiser, Harry M. (author), and Poe, Greg L. (author)
    Format:
    Paper
    Publication Date:
    2006-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06764
    Notes:
    Paper presented at the American Agricultural Economics Association annual meeting, Long Beach, California, July 23-26, 2006. 33 pages.

    359. Was the Australian Meat and Livestock Corporation's advertising efficient?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holloway, G. J. (author), Peyton, L. J. (author), and Griffith, G. R. (author)
    Format:
    Journal article
    Publication Date:
    2000-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13717
    Journal Title:
    Australian Journal of Agricultural and Resource Economics
    Journal Title Details:
    44(1):55-81
    Notes:
    27 p

    360. What can we learn from the experience of the dairy promotion program?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bollman, Ray D. (author)
    Format:
    Presentation
    Publication Date:
    1987-08-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09658
    Notes:
    Outline of a presentation at a symposium, "Optimal allocation of animal industry checkoff funds: lessons from meat demand analysis," during an American Agricultural Economics Association meeting, East Lansing, Michigan, August 3, 1987. 6 pages.