Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27777
Notes:
21 pages., Proposal from the Grover Park Group to the Grocery Manufacturers Association for a public relations campaign to reduce political and public support for the current corn-based ethanol policy.
Seward, Zachary M. (author) and Nieman Journalism Lab, Harvard University, Cambridge, Massachusetts.
Format:
Commentary
Publication Date:
2009-11-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30263
Notes:
2 pages., Unusual approach used by a seafood organization to counteract negative press coverage through use of Google ads placed near keywords related to the fish involved.