Cramer, Paul M. (author / Director of Research, Campbell-Ewald Co., Inc.) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1939-10-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36863
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Delivered at the annual APA meeting, Chicago, Illinois, October 18, 1939. 10 pages.
Report of field tour by more than 50 agricultural publication publishers to manufacturers, jobbers, wholesalers, retailers and advertising agencies in Indiana, Michigan, New York and Ohio. "4,563 business men get new light on farm papers." Event organized by Agricultural Publishers' Association - Burridge D. Butler, president.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22522
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered at the Agricultural Departmental Meeting, Associated Advertising Clubs of the World, Milwaukee, Wisconsin, June 13, 1922. 7 pages., Provides an update about the life, activities, organizations and interests of farm women, the "sentimental side of the farm woman." Emphasizes buying activities and needs for product information. Emphasizes the value of farm papers.
