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Problems of the farm woman and the farm home in relation to advertising

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Brownell, Mrs. Fred D. (main author / Wnterset, Iowa)
Format:
Speech
Publication Date:
1922-06-13
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, buyer behavior, buying behavior, credibility, credibility (media), farm journals, farm women, information needs, organization, women
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered at the Agricultural Departmental Meeting, Associated Advertising Clubs of the World, Milwaukee, Wisconsin, June 13, 1922. 7 pages., Provides an update about the life, activities, organizations and interests of farm women, the "sentimental side of the farm woman." Emphasizes buying activities and needs for product information. Emphasizes the value of farm papers.