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Start Over Subject Term advertising Subject Term branding Subject Term machinery

1. Case IH reinvesting in legendary farm equipment brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2010-08-16
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30440
Notes:: Via AgriMarketing Weekly. 2 pages.

2. Chicago entrepreneurial history: the McCormick brothers and the rise of the magacorps

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Machado, Barry (author) and McCormick, Sargent M. (author)
Format:: Article
Publication Date:: 2013-10-20
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09319
Notes:: Online from builtinchicago.org. 9 pages.

3. Firestone's re-engineered image

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2009-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29087
Journal Title:: Agri Marketing
Journal Title Details:: 47(5) : 25-27

4. Keeping brands secure in insecure times

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mosteller, Ernie (author)
Format:: Commentary
Publication Date:: 2008-09-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28982
Notes:: Via Adotas. 2 pages.

5. More on Ram truck's salute to farmer Super Bowl TV campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chrysler Group.
Format:: News release
Publication Date:: 2013-02-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01111
Notes:: Online via Agri Marketing Weekly. 2 page.

6. Reinvesting in a legendary brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30609
Journal Title:: Agri Marketing
Journal Title Details:: 48(8) : 22-24