Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29304
Notes:
Presented to the Midwest Sociological Society. 12 pages., "It is believed that this is the first time these five stages of diffusion (awareness, information, evaluation, trial and adoption) have been tested empirically." Involves use of 2,4-D herbicide for field weed control.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: B01479
Notes:
AgComm Teaching. see also ID B01478, In mass communication and the development of nations (ppI-1-I-12). East Lansing, Michigan: International Communication Institute, Michigan State University
