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The mass communication of knowledge

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Katz, Elihu (main author)
Format:
Book chapter
Publication Date:
1975
Published:
International: Unesco Press, Paris, France.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption, adoption process, development, development communication, diffusion, freedom of press, information seeking, intercultural communication, international communication, interpersonal communication, mass media, media effectiveness, roles, rural development, entertainment
Notes:
Pages 93-114 of Unesco, Getting the Message Across, Unesco Press, Paris, France. 214 pages.