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    72. The face of the "franchise:" Brand development key to Sun-Maid's sweet century as raisin industry leader

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    74. "Single-minded, compelling, and unique”: visual communications, landscape, and the calculated aesthetic of place branding

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    75. Consumer response to point of purchase advertising for local brands

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    77. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

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    79. Establishing a strong brand identity through a website: the case of Greek food SMEs

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    80. Evaluating the complementary relationship between local brand farm products and rural tourism: evidence from Japap

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