The face of the "franchise:" Brand development key to Sun-Maid's sweet century as raisin industry leader

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Dan (author)
    Format:
    Journal article
    Publication Date:
    2013-07
    URL:
    http://purl.access.gpo.gov/GPO/LPS5331
    Published:
    USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01975
    Journal Title:
    Rural Cooperatives
    Journal Title Details:
    80(4) : 14-21
    Subject Term:
    commercial organizations, cooperatives, fruit, history, image, marketing communication, cooperative communication, brands, and branding

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