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    Start Over Publication Year 2019 Subject Term USDA (United States Department of Agriculture)

    2. An investigation of agricultural crisis communications via social media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gibson, Courtney (author), Irlbeck, Erica (author), Meyers, Courtney (author), Akers, Cindy (author), Price, Peggy (author), and Texas Tech University
    Format:
    Online journal article
    Publication Date:
    2019-11
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11060
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(4)
    Notes:
    21 pages, via online journal, How an agricultural organization handles the way the media reports a crisis can have an impact on the public’s perceptions of the organization, and sometimes the industry as a whole. The popularity of social media outlets as a venue for disseminating and gathering information and news makes the use of social media surrounding agricultural crises an important topic to investigate (Glynn, Huge, &amp; Hoffman 2012; Hermida, 2010). A qualitative case study was conducted to investigate the use of social media tools during an agricultural crisis. The participants – communications directors, social media managers, and individuals with a close connection to the crisis under study – reported that social media was a major component of their communication efforts surrounding each crisis. Participants felt social media was very effective in these situations and had a major impact on their communication efforts. Although no participants reported using a structured social media strategy or crisis communication plan, they stated a need for such guidelines in the agricultural industry. From the data analyzed in this study, a model for using social media during a crisis situation, aimed specifically for use by those in the agricultural industry, was developed. This project was funded through the USDA's Beginning Farmers &amp; Ranchers Project.

    4. Building success of food hubs through understanding of the cooperative experience

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schmit, Todd M. (author) and Severson, Roberta M. (author)
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10189
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(1) : 1-9
    Notes:
    9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.

    5. Cattle groups differ on labeling

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News article
    Publication Date:
    2019-10-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D10998
    Journal Title:
    Drovers
    Notes:
    Online via Drovers News Source. 3 pages., Announces a petition from the United States Cattlemen's Association to the USDA Food Safety and Inspection Service to address "Product of the U.S.A. and "Made in the U.S.A. claims on U.S beef. Includes a link to full petition (199 pages). The petition ends: "To eliminate the likelihood of confusion and to better inform consumers, USDA contends that voluntary labels indication 'Made in USA' and 'Product of USA' or similar content should be limited to beef from cattle born, raise, and harvested in the United States."

    7. Identifying Barriers to Forage Innovation: Native Grasses and Producer Knowledge

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Keyser, Patrick (author), Schexnayder, Susan (author), Willcox, Adam (author), Bates, Gary (author), Boyer, Christopher N. (author), and Center for Native Grasslands Management Human Dimensions Research Lab University of Tennessee
    Format:
    Online journal article
    Publication Date:
    2019-12-12
    Published:
    United States: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11232
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(6)
    Notes:
    10 pages, via online journal, Adoption of native warm-season grasses (NWSGs) in the tall fescue belt is limited despite studies documenting the potential contribution of these forages to profitable beef production. On the basis of two surveys conducted in Tennessee, a survey of beef producers and a survey of agricultural professionals, we evaluated perceptions of NWSG forages and how those perceptions could influence their adoption. Although agricultural professionals were more familiar with NWSGs than producers, both populations had limited knowledge regarding these forages, indicating that additional Extension education is needed. Our results provide useful guidance for developing NWSG forage educational programs for producers and agricultural professionals.

    8. Seeing is not always believing: crop loss and climate change perceptions among farm advisors

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Niles, Meredith T. (author), Wiener, Sarah (author), Schattman, Rachel E. (author), Roesch-McNally, Gabrielle (author), and Reyes, Julian (author)
    Format:
    Online journal article
    Publication Date:
    2019-03-26
    Published:
    USA: IOP Publishing Ltd.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10345
    Journal Title:
    Environmental Research Letters
    Journal Title Details:
    14(4)
    Notes:
    11 pages., Via online journal article., As climate change is expected to significantly affect agricultural systems globally, agricultural farm advisors have been increasingly recognized as an important resource in helping farmers address these challenges. While there have been many studies exploring the climate change belief and risk perceptions as well as behaviors of both farmers and agricultural farm advisors, there are very few studies that have explored how these perceptions relate to actual climate impacts in agriculture. Here we couple survey data from United States Department of Agriculture farm service employees (n = 6, 514) with historical crop loss data across the United States to explore the relationship of actual climate-related crop losses on farm to farm advisor perceptions of climate change and future farmer needs. Using structural equation modelling we find that among farm advisors that work directly with farms on disaster and crop loss issues, there is a significant positive relationship between crop loss and perceived weather variability changes, while across all farm advisors crop loss is associated with reduced likelihood to believe in anthropogenic climate change. Further, we find that weather variability perceptions are the most consistently and highly correlated with farm advisors' perceptions about the need for farm adaptation and future farmer needs. These results suggest that seeing crop loss may not lead to climate change belief, but may drive weather variability perceptions, which in turn affect farm adaptation perceptions. This lends further evidence to the debate over terminology in climate change communication and outreach, suggesting that weather variability may be the most salient among agricultural advisors.

    9. The overlooked agricultural trade promotion program of the USDA trade aid packages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Gary W. (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11667
    Journal Title:
    Choices
    Journal Title Details:
    34(4) : 1-8
    Notes:
    9 pages., Author reports on the benefit-cost ratio (BCR) of agricultural trade promotion, observing an average of $10 return from $1 invested and noting that funds allocated to such promotion have been relatively small. ... "Given the high BCRs to export promotion...as reported by several studies, increased funding to those underfunded programs could produce rather dramatic results..."

    10. The reluctant regulator: the rural utilities service and American broadband policy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ali, Christopher (author) and Duemmel, Mark (author)
    Format:
    Online journal article
    Publication Date:
    2019-05
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10500
    Journal Title:
    Telecommunications Policy
    Journal Title Details:
    43(4): 380-392
    Notes:
    13 pages., via online journal., Drawing on the increasing body of literature on policy stakeholders and the ever-growing acknowledgement that communication policy is crafted by more than just parliamentarians and formal communication regulators this paper examines the role that another set of regulators plays in communication policy: agriculture regulators. Based on a study of the United States Department of Agriculture's Rural Utilities Service (RUS), this paper explores alternative agents of communication policy. More specifically, through document analysis we examine the way in which the Rural Utilities Service has shaped rural broadband policy in the United States over the last three decades. The implications for this research are wide, as it brings another policy actor into the policy making melee, and pushes communication policy scholars to consider the role that non-traditional communication regulators play in the communication policy making process.