15 pages., Online via UI e-subscription., Researchers analyzed antecedents and consequences of affective commitment revealed "the importance of pleasant arousal in reinforcing self-expressive recycling in order to increase the affective commitment."
Carpenter, Ashley K. (author) and Dharmasena, Senarath (author)
Format:
Paper
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07637
Notes:
Selected paper presented at the Southern Agricultural Economics Association annual meeting, San Antonio, Texas, February 6-9, 2016. 6 pages., Brief review of the U.S. horse industry and description of a planned marketing communications project involving use of social media to sell breeding stock.
