Authors describe how the Mennonite orientation of founder Milton Hershey emphasized promotional strategies that conveyed deeper meaning and more complex ideas to employees, consumers and visitors about the value of quality, community, harmony, purity and social compassion.
TARES framework introduced in 2001 by Baker and Martinson: Truthfulness of the message, Authenticity of the persuader, Respect for the person being persuaded, Equity of the persuasive appeal, and Social Responsibility for the common good. Addresses the "notion of communication practitioner accountability toward the message receiver in persuasive communication." To pass the TARES test, a message must fulfill all five principles. This study revealed that "fast food ads in Singapore failed many ethical principles of the TARES."
11 pages., Online via UI e-subscription., This article addressed concerns that "food marketing directed at children is ubiquitous and effective, and hence is a significant contributor to childhood obesity both in the U.S. and other countries. Authors provided a review of literature about this development and public issue. As well, they offered suggestions for parents, community leaders, policy makers, and the food industry.
Online by open access via DOI., "A raft of new gag laws in the United States are mking it harder for investigative journlists to expose food industry scandals."
Agriculture and Economic Development Analysis Division (author)
Format:
Research report
Publication Date:
2013
Published:
Ghana: Food and Agriculture Oranization of the United Nations
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12449
Journal Title Details:
2013 Report
Notes:
173 pages., The synthesis report by FAO’s Monitoring African Food and Agricultural Policies (MAFAP) team, is the first ever attempt to systematically analyze agriculture and food security policies in several African countries, using common methodology over years. The report found that in the period between 2005 and 2010, the policy environment and performance of domestic markets depressed producer prices in the ten African countries analyzed, though the trend is improving. Most governments resorted to m arket and trade policies to protect consumers and keep food prices down in the reference period whilst budgetary transfers, were mainly been used to support producers. The report concludes that producer prices would improve significantly if inefficiencies in domestic value chains were eliminated through better targeted policies. These inefficiencies however seem to be increasing in all ten countries surveyed. The current MAFAP partner countries are: Burkina Faso, Ethiopia, Ghana, Kenya, Mala wi, Mali, Mozambique, Nigeria, Tanzania and Uganda.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01266
Notes:
Findings based on research conducted by Sullivan Higdon and Sink FoodThink., Sullivan Higdon & Sink, Kansas City, Missouri, via AgriMarketing Weekly. 1 page.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02363
Notes:
Report of a workshop of the Institute of Medicine's Standing Committee on Childhood Obesity Prevention, held in Washington, D.C., November 5, 2012. 76 pages.
Ragona, M. (author), Raley, M. (author), Sijtsema, S.J. (author), and Frewer, L.J. (author)
Format:
Paper
Publication Date:
2013-06
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02468
Notes:
Paper presented at the 2nd Associazione Italiana di Economia Agraria e Applicata (AIEAA) Conference, Parma, Italy, June 6-7, 2013. 10 pages., Conference theme: "Between crisis and development: which role for the bio-economy"
