- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meixner, Oliver (author), Haas, Rainer (author), Moosbrugger, Helmut (author), and Magdits, Philipp (author)
- Format:
- Journal Article
- Publication Date:
- 2013
- Published:
- Austria
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06518
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 4(1) : 26-37
- Subject Term:
- adoption, audiovisual media, buyers, communication behavior, consumers, food, media effectiveness, social marketing, web sites, food industry, marketing communication, blogs, transparency, podcasts, social media, wikis, stakeholders, Twitter, Facebook, microblogs, Austria (Europe), and social networking
- Notes:
- 12 pages.
