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Interaction with customers: the application of social media within the Austrian supply chain for food and beverages

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Meixner, Oliver (main author), Haas, Rainer (author), Moosbrugger, Helmut (author), Magdits, Philipp (author)
Format:
Journal Article
Publication Date:
2013
Published:
Austria
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption, audiovisual media, buyers, communication behavior, consumers, food, media effectiveness, social marketing, web sites, food industry, marketing communication, blogs, transparency, podcasts, social media, wikis, stakeholders, Twitter, Facebook, microblogs, Austria (Europe), social networking
Notes:
12 pages.