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    Start Over Publication Year 2012 Subject Term media selection Subject Term social media

    1. Advancing animal agriculture: we're talking but what are they hearing?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fraley, Jim (author)
    Format:
    Presentation
    Publication Date:
    2012-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00360
    Notes:
    PowerPoint presentation at the annual conference of the National Institute for Animal Agriculture in Denver, Colorado, March 26-29, 2012. 31 pages.

    3. Ag social media trends: industry 2012

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02911
    Notes:
    Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.

    6. Five rules of social media: speaker offers pointers for maximizing tools

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Davidson, Lela (author)
    Format:
    Journal article
    Publication Date:
    2012-03
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00164
    Journal Title:
    CCA Communique
    Journal Title Details:
    : 12-13

    7. Layer your marketing like a BLT

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Penn, Christopher S. (author)
    Format:
    Blog posting
    Publication Date:
    2012-02-22
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00105
    Notes:
    2 pages, Author suggests that when choosing a new marketing medium or channel, figure out how it can reinforce all your existing efforts, layered with them, like a bacon,lettuce and tomato (BLT) sandwich.