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    Start Over Publication Year 2010 Subject Term advertising Subject Term communicator effectiveness

    3. Food for thought: Winning print ad helps horse owners realize that economy and quality can ride together

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2010-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30470
    Journal Title:
    Rural Cooperatives
    Journal Title Details:
    77(4) : 26
    Notes:
    Features award-winning horse feed advertisement from CHS Inc.

    4. Some ethics-related situations facing agricultural public relations and advertising professionals in their relationship with agricultural and other media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Jim (author)
    Format:
    Report
    Publication Date:
    2010-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06612
    Notes:
    Prepared for the Affiliates Ethics Case Studies Project of the American Agricultural Editors' Association, New Prague, Minnesota. 2 pages., Identifies possible topics for case studies, featuring some of the ethical issues that have been identified most commonly in agricultural journalism communications. Three categories: (1) Information control through financial pressure or incentives. (2) Deception and (3) Pestering editors.

    5. The last column

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myers, Fred (author)
    Format:
    Commentary
    Publication Date:
    2010-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35769
    Notes:
    "The Farm Journalist"series via online. 2 pages.

    7. What agri-marketers want

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kronberg, Gene (author), Degnan, Annette (author), Truesdell, T.C. (author), and Egan, Michele (author)
    Format:
    journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30168
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(4) : 28-29
    Notes:
    Four agri-marketers describe expections of their marketing communications agencies.