Publication Year: 2009 / Subject Term: branding and image

Start Over Publication Year 2009 Subject Term branding Subject Term image

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alcorn, Lynette (author) and Cooperative Communicators Association
Format:: Journal article
Publication Date:: 2009-08-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29287
Journal Title:: CCA News
Notes:: Via online issue. 3 pages., Guidelines based on a rebranding initiative for CoBank.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Molleda, Juan-Carlos (author)
Format:: Journal article
Publication Date:: 2009-04
Published:: Colombia: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
Journal Title:: Frontline
Notes:: Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Report
Publication Date:: 2009-09
Published:: USA: Context Marketing, Sausalito, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36059
Notes:: 9 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carroll, Conor (author)
Format:: Book chapter
Publication Date:: 2009
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29840
Notes:: Pages 15-27 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Westover, Michael Lea (author) and Randle, Quint (author)
Format:: Journal article
Publication Date:: 2009
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
Journal Title:: Journal of Promotion Management
Journal Title Details:: 15 : 57-73
Notes:: 18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2009-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29087
Journal Title:: Agri Marketing
Journal Title Details:: 47(5) : 25-27

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2009-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29593
Journal Title:: Rural Cooperatives
Journal Title Details:: 76(6) : 18-20

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alcorn, Lynette (author)
Format:: Journal article
Publication Date:: 2009-09-22
Published:: USA: Cooperative Communicators Association.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29491
Journal Title:: CCA News
Notes:: 2 pages.

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