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10 rebranding lessons every communicator should know

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Alcorn, Lynette (main author), Cooperative Communicators Association
Format:
Journal article
Publication Date:
2009-08-04
URL:
http://www.communicators.coop
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173
Subject Term:
communication planning, communication research, cooperatives, finance, image, organizations, cooperative communication, brands, branding
Notes:
Via online issue. 3 pages., Guidelines based on a rebranding initiative for CoBank.