Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02935
Notes:
International Public Relations Association. 3 pages., Case study involving an award-winning campaign for crisis management by a Hungarian food firm. 3 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02958
Notes:
International Public Relations Organization. 4 pages., Case study of an award-winning campaign by a food company, Yum! Brands,in the category of corporate responsibility.
Van Dijk, Heleen (author), Houghton, Julie (author), Van Kleef, Ellen (author), Van der Lans, Ivo. (author), Rowe, Gene (author), and Frewer, Lynn (author)
Format:
Journal article
Publication Date:
2008-03
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02962
