Global World Hunger Relief Week

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Case study
    Publication Date:
    2008
    URL:
    http://www.ipra.org/detail.asp?articleid=827
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02958
    Subject Term:
    campaign planning, campaigns, communication planning, event planning, food, public relations, hunger, events, and food supply
    Notes:
    International Public Relations Organization. 4 pages., Case study of an award-winning campaign by a food company, Yum! Brands,in the category of corporate responsibility.

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