Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27775
Notes:
4 pages., Seeks outside public relations counsel to help the Association deliver industry messages on bio-fuels impacts to the media and encourage legislative and regulatory goals related to bio-fuels.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28073
Notes:
304 pages., Includes a case report about how Kentucky Fried Chicken (KFC) is positioniong itself in China, Malaysia, India and the rest of Asia. Also refers to appeals used by the People for Ethical Treatment of Animals (PETA).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25216
Notes:
Vocal Point column in Meatingplace.com. 3 pages., Decries violent methods used by the organization and urges meat and poultry interests to challenge these methods through local media.
Case study involving public relations practitioners who disguised the provenance of documents they had created or commissioned involving the "Wal-Marting Across America" information campaign.
