Publication Year: 2007 / Subject Term: brands and communication planning

Start Over Publication Year 2007 Subject Term brands Subject Term communication planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kurzhals, Frank G. (author)
Format:: Article
Publication Date:: 2007-12
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02933
Notes:: International Public Relations Association. 2 pages., Case report of a public relations campaign for a region in northern Germany.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
Journal Title:: Agri Marketing
Journal Title Details:: 45(9) : 34, 36
Notes:: Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Moore, Cheryl (author)
Format:: Case study
Publication Date:: 2007-08
Published:: USA: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02984
Journal Title:: Frontline

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hemus, Jonathan (author)
Format:: Commentary
Publication Date:: 2007-07
Published:: UK: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02956
Journal Title:: Frontline
Notes:: Article ID: 183. 3 pages., Cites expensive brand erosion experienced by Cadbury (chocolate bars) because of a recall.

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