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    Start Over Publication Year 2007 Subject Term branding Subject Term commercial organizations

    1. Growth-related measures of brand equity elasticity in food firms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sporleder, Thomas L. (author) and Liu, Juan (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26835
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    10(1)
    Notes:
    Posted at AgEcon Search: http://agecon.lib.umn.edu

    3. To market, to market: the rights, wrongs and risks of working with professional consultants to brand extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barnard, Kathy (author) and Fedale, Scott (author)
    Format:
    Paper
    Publication Date:
    2007-06-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25930
    Notes:
    Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 46 pages.

    4. Water divides the world

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Duffy, James (author) and Jewell, Tony (author)
    Format:
    Commentary
    Publication Date:
    2007-04
    Published:
    International: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02957
    Journal Title:
    Frontline
    Notes:
    Article ID: 15. 3 pages.