Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24005
Notes:
23 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
Southeastern Newspapers Corporation via LexisNexis Academic. 2 pages., Author comments about pressures on tv meteorologists to avoid discussing global warming, a topic that he believes may jeopardize advertising revenues from corporate advertisers.
Responses from 75 agribusiness firms regarding their estimated annual marketing communications expenditures, by media category; number of total employees; number of sales employees; annual sales revenue; and extent of outsourcing of markieting communications work.
Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.
