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    Start Over Publication Year 2005 Subject Term public relations

    5. Bloggers beware: corporate image can soar or plummet in blogosphere

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    W.P. Carey School of Business (author / Arizona State University)
    Format:
    Article
    Publication Date:
    2005-11-23
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37054
    Notes:
    Via online. 3 pages., Includes case example of an unsuccessful blog used to introduce a new milk-flavored drink.

    10. Communicating in the agricultural industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Graves, Russell A. (author)
    Format:
    Book
    Publication Date:
    2005
    Published:
    USA: Delmar, Centage Learning, Clifton Park, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01730
    Notes:
    "As communicators, we are caretakers of an industry - one of the most important industries in the history of humankind. It is our duty as students and teachers of agriculture to learn, as efficiently and thoroughly as we can, the skills needed to tell a positive story about agriculture through words, pictures and Web site content. This book will help you in that goal." (p. xiii)