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    Start Over Publication Year 2005 Subject Term marketing Subject Term marketing communication

    3. Co-creation of value - easier said than done: but here's how to begin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Karst, Mike (author)
    Format:
    Journal article
    Publication Date:
    2005-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23119
    Journal Title:
    Strategic Agribusiness Review
    Journal Title Details:
    23
    Notes:
    3 pages., On co-creating value with customers. Involves "reassessing almost everything that we think we know about our customers and products - and probably change some aspects of our basic business model."

    4. Consumer Awareness of the Jersey Fresh Promotional Program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Schilling, Brian (author), Sullivan, Kevin (author), Puduri, Venkata S. (author), Brown, Logan (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27427
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshsurvey.pdf

    5. How to direct market your beef

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holder, Jan (author)
    Format:
    Report
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08547
    Notes:
    ACDC holds citation information and introduction pages., Online from the Sustainable Agriculture Research and Education (SARE) Program of the Sustainable Agriculture Network. 98 pages.

    6. Influencing the influencer: how companies are building relationships with these professionals

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hickel, Sabrina (author)
    Format:
    Journal article
    Publication Date:
    2005-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23096
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(7) : 44, 46
    Notes:
    Describes efforts of marketers to communicate with professional farm managers, crop consultants and veterinarians.

    9. Mass-market confusion: now fat is good for you

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neff, Jack (author)
    Format:
    Journal article
    Publication Date:
    2005-05-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22223
    Journal Title:
    Advertising Age
    Journal Title Details:
    76(17) : 3
    Notes:
    Latest in more than a decade of conflicting pronouncements from the government and other researchers regarding obesity, alcohol, carbohydrates, exercise and health.