Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21968
Notes:
Food Safety In-Sight, Volume 3, Number 1, TM Environ Health Associates, Inc. 2 pages., Author suggests that food safety education efforts among food service personnel in Florida have not been especially effective in reducing the number of outreaks.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23590
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 14 pages., Case examples included a use of viral advertising by Burger King. The firm established a web site to introduce a new TenderCrisp chicken sandwich. The site, featuring "Subservient Chicken," attracted 14 million unique users in just under a year and sales of the sandwich reportedly increased 9 percent a week while the campaign was in full swing.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23193
Notes:
Public Opinion Online, Roper Center at University of Connecticut via Lexis-Nexis. 1 page., Summary of responses to a question about how closely respondents have been following news about techniques such as genetic engineering and genetic modification of food.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23197
Notes:
Public Opinion Online, Roper Center at University of Connecticut via Lexis-Nexis. 1 page., Summary of responses to a question about respondents' level of confidence in the federal government to ensure the safety of the food supply in the United States.
