Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23342
Notes:
2 pages., Access Communications, New York City, New York, describes a media relations program in support of new organic standards of the U.S. Department of Agriculture.
Reports on a campaign, "The Attack of the Mutant Artificial Trees," sponsored by the National Christmas Tree Association to encourage consumers to buy real trees.
Davis, Dee (author / President, Center for Rural Strategies)
Format:
Speech
Publication Date:
2005-06-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23360
Notes:
Keynote speech at the "Rural America, Community Issues" conference, Knight Center, University of Maryland, June 12, 2005. 6 pages., Sketches problems in rural America and describes two campaign efforts of the Center to bring people together and reframe rural perceptions. One involved opposition to plans by CBS to produce a reality show, "The Real Beverly Hillbillies." The other involved opposition to a plan to exempt all but the largest banks from Community Reinvestment Act obligations. "And the press has a critical role to play." Not as advocates, but to cover rural issues better.
