Keynote speech at the "Rural America, Community Issues" conference, Knight Center, University of Maryland, June 12, 2005. 6 pages., Sketches problems in rural America and describes two campaign efforts of the Center to bring people together and reframe rural perceptions. One involved opposition to plans by CBS to produce a reality show, "The Real Beverly Hillbillies." The other involved opposition to a plan to exempt all but the largest banks from Community Reinvestment Act obligations. "And the press has a critical role to play." Not as advocates, but to cover rural issues better.