Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22955
Notes:
Jim Evans Collection, 385 pages., "A behind-the-scenes story of Reiman Publications, a company that began in a basement, was built on 'wild ideas' and become a publishing empire that sold for $760 million."
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
Hirst, Martin (author) and Patching, Roger (author)
Format:
Book
Publication Date:
2005
Published:
International: Oxford University Press, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23673
Notes:
360 pages., Case Study 3, "Rural Press: the farmer's friend," documents influences of advertisers on the editorial content of farm periodicals published by the Rural Press in Australia.
